Creating iOS apps begins with a clear understanding of the target users, the core purpose of the app, and the problem to be addressed in the initial release. A thorough discovery phase defines the MVP scope, selects an appropriate architecture, and avoids features that look good on paper but don't enhance real usage.

After the foundation is in place, attention shifts to the UI behavior, speed, and reliability across various iPhone models and iOS versions. Uniform navigation patterns, disciplined state management, and well-planned integrations (payments, authentication, analytics, and backend APIs) help the product stay maintainable and scalable after it hits the App Store.